Jammu, Mar 18: The Media Certification and Monitoring Committee would pre-certify all political advertisements for the Lok Sabha Polls 2024.
An official spokesman said that as per the Supreme Court order dated April 13, 2004, and Election Commission of India’s guidelines, all political advertisements by any registered political party or any group of organisations or associations or any contesting candidate or individual should be pre-certified by Media Certification and Monitoring Committee (MCMC) before telecast and broadcast on TV and cable network and cable channels.
According to a notification issued here Monday by the office of Chief Electoral Officer, Jammu and Kashmir in this regard, the pre-certification would also include advertisements to be displayed in cinema halls and radio including private FM channels, audio-visual displays in public places, advertisements in e-newspapers, use of bulk SMS and voice messages, advertisements on social media and internet websites.
The pre-certification of political advertisements is also applicable on print media as well for one day before poll day (pre-poll) and on poll day.
So, all the concerned stakeholders have been informed through the medium of this notice to ensure that only the pre-certified political advertisements by MCMC of the district or UT Level Committee be telecast and broadcast or posted on social media, internet websites, and used in bulk and voice SMS.
Besides, one day before poll day and on poll day only pre-certified print advertisements by MCMC would be published in newspapers, print media, magazines, display hoardings, banners, and pamphlets.
Any violation by the concerned in this regard would be viewed seriously and action as warranted shall be initiated against the violators.
